{
  "id": 12069397,
  "title": "Digiday Media Agency Report 2026: How agencies adapt to a media landscape shaped by AI and creators",
  "url": "https://urgent.news/2026/10/05/digiday-media-agency-report-2026-how-agencies-adapt-to-a-media",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-05T04:01:00.000Z",
  "source": {
    "name": "Digiday",
    "slug": "digiday",
    "url": "https://digiday.com/media-buying/digiday-media-agency-report-2026-how-agencies-adapt-to-a-media-landscape-shaped-by-ai-and-creators/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Media agencies are navigating an increasingly complex advertising landscape — and advertisers are reassessing their media strategies.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}