{
  "id": 12069115,
  "title": "From influencers to AI, here’s what Gen Alpha thinks about your brand",
  "url": "https://urgent.news/2026/10/05/from-influencers-to-ai-heres-what-gen-alpha-thinks-about-your-brand",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-05T04:00:00.000Z",
  "source": {
    "name": "Modern Retail",
    "slug": "modern-retail",
    "url": "https://www.modernretail.co/marketing/from-influencers-to-ai-heres-what-gen-alpha-thinks-about-your-brand/"
  },
  "original_language": "en",
  "account": "At the Shoptalk Fall conference in Nashville, a panel of five Gen Alpha shoppers provided insight into the preferences and attitudes of the youngest consumers. Gen Alpha, aged 8-14, now influences half of all U.S. household spending, wielding $100 billion in direct annual spending or three times Iceland's GDP. This generation has strong opinions about brands competing for their attention. The conversation delved into various aspects, with a particular focus on AI in advertising. The panelists expressed that AI-generated content is a significant turnoff, stating, \"That's a huge turnoff.\" They also highlighted the appeal of analog media, emphasizing the desire for \"different and unique\" experiences. While retailers and brands have traditionally focused on Gen Z, with a projected purchasing power of $12 trillion by 2030, Gen Alpha is gaining attention. The oldest members of this cohort, in their late teens, already have a substantial impact on household spending. Top brands, including Amazon, Nike, and McDonald's, have established a strong presence in households with Gen Alpha teens.",
  "summary": "At Shoptalk, a panel of Gen Alpha shoppers spoke candidly about what they want and don't want from the brands competing for their time, dollars and clicks.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Digiday",
        "title": "From influencers to AI, here’s what Gen Alpha thinks about your brand",
        "url": "https://urgent.news/2026/10/07/from-influencers-to-ai-heres-what-gen-alpha-thinks-about-your-brand",
        "published": "2026-10-07T04:01:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}