{
  "id": 12060456,
  "title": "Firm bets on data to transform outdoor advertising",
  "url": "https://urgent.news/2026/10/05/firm-bets-on-data-to-transform-outdoor-advertising-12060456",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-05T00:38:12.000Z",
  "source": {
    "name": "Punch",
    "slug": "punch",
    "url": "https://punchng.com/firm-bets-on-data-to-transform-outdoor-advertising/"
  },
  "original_language": "en",
  "account": "GRAZA Media Limited, an Abuja-based outdoor advertising firm, is transforming the Out-of-Home advertising industry by leveraging technology, data, and audience intelligence. Managing Director/Chief Executive Officer Zacchaeus Akinadewo revealed this during the company's 10th anniversary event in Abuja, where he emphasized the need to shift away from traditional billboards and physical visibility. The company plans to enhance its use of digital formats, campaign reporting, and audience measurement to create more intelligent and measurable outdoor advertising. Akinadewo stated that advertisers now seek more than just location, but also audience insights, performance proof, and smarter decision-making. GRAZA aims to evolve from merely selling physical advertising space to offering valuable intelligence that aids clients in making better media decisions.",
  "summary": "GRAZA Media Limited is using technology and data to reshape Nigeria’s Out-of-Home advertising industry, offering measurable evidence of audience reach and Read More: https://punchng.com/firm-bets-on-data-to-transform-outdoor-advertising/",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Punch Nigeria",
        "title": "Firm bets on data to transform outdoor advertising",
        "url": "https://urgent.news/2026/10/05/firm-bets-on-data-to-transform-outdoor-advertising",
        "published": "2026-10-05T00:38:12.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}