{
  "id": 12058594,
  "title": "Firm bets on data to transform outdoor advertising",
  "url": "https://urgent.news/2026/10/05/firm-bets-on-data-to-transform-outdoor-advertising",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-05T00:38:12.000Z",
  "source": {
    "name": "Punch Nigeria",
    "slug": "punch-nigeria",
    "url": "https://punchng.com/firm-bets-on-data-to-transform-outdoor-advertising/"
  },
  "original_language": "en",
  "account": "GRAZA Media Limited, an Abuja-based outdoor advertising firm, is transforming the industry by leveraging technology, data, and audience intelligence to provide measurable evidence of campaign performance. The company, founded ten years ago, has moved beyond relying solely on billboards and physical visibility, instead focusing on technology, digital formats, campaign reporting, and audience measurement to enhance the effectiveness of Out-of-Home advertising. GRAZA's Chief Executive Officer, Zacchaeus Akinadewo, emphasized the need for outdoor media companies to adapt to advertisers' demands for better data, demonstrating value, and making smarter decisions. The company aims to become one of the top five Brand Visibility and Audience Intelligence firms in Abuja, investing in infrastructure, technology, people, client relationships, and performance measurement. Akinadewo stressed that the company's employees and client relationships are critical to executing its strategy, and that demonstrating the value of its technology-driven approach through actual results is essential.",
  "summary": "GRAZA Media Limited is using technology and data to reshape Nigeria’s Out-of-Home advertising industry, offering measurable evidence of audience reach and Read More: https://punchng.com/firm-bets-on-data-to-transform-outdoor-advertising/",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Punch",
        "title": "Firm bets on data to transform outdoor advertising",
        "url": "https://urgent.news/2026/10/05/firm-bets-on-data-to-transform-outdoor-advertising-12060456",
        "published": "2026-10-05T00:38:12.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}