{
  "id": 11999682,
  "title": "'Money-grab' or celebration? NFL kicks off London series",
  "url": "https://urgent.news/2026/10/04/money-grab-or-celebration-nfl-kicks-off-london-series",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-04T20:36:07.000Z",
  "source": {
    "name": "Yahoo Sports",
    "slug": "yahoo-sports",
    "url": "https://sports.yahoo.com/articles/money-grab-celebration-nfl-kicks-203607756.html"
  },
  "original_language": "en",
  "account": "The National Football League (NFL) is set to begin its London series with mixed reactions from fans. While tickets for some of the games, like the Philadelphia Eagles vs. Jacksonville Jaguars match, have sold out quickly, others have struggled with low attendance. The Washington Commanders vs. Indianapolis Colts match at Wembley saw a sell-out at a reduced price, but the Tottenham game only reached 60,907 attendees after price cuts.\n\nThe NFL has held a record nine regular-season games in London this season, but the franchise has faced criticism for a perceived saturation of the UK market. Fans have expressed dissatisfaction with ticket prices, which have risen significantly in comparison to inflation. Season-ticket packages, which guaranteed seats for each London game at a discount, were also recently discontinued, alienating long-term fans.\n\nDespite these issues, the NFL maintains that the London games still attract a passionate crowd, with fans from around the world traveling to experience the unique atmosphere. The games are described as a celebration of the sport, with a diverse crowd of neutrals cheering on teams they don't support. The presence of notable figures like Olympian Simone Biles and former Manchester United star Wayne Rooney further fuels this enthusiasm. Overall, while ticket sales have been a concern, the NFL appears to be successful in maintaining a vibrant and enthusiastic fanbase in London.",
  "summary": "The NFL kicked off this season's series of London games on Sunday but the build-up was overshadowed by anger from long-term fans over ticket prices.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "BBC Sport",
        "title": "'Money-grab' or celebration? NFL kicks off London series",
        "url": "https://urgent.news/2026/10/04/money-grab-or-celebration-nfl-kicks-off-london-series-12005646",
        "published": "2026-10-04T20:36:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}