{
  "id": 11949474,
  "title": "From 'Coffee Prince' to 'My Lovely Sam Soon,' 2000s K-drama fashion is back",
  "url": "https://urgent.news/2026/10/04/from-coffee-prince-to-my-lovely-sam-soon-2000s-k-drama-fashion-is-back-11949474",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-04T15:22:03.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times",
    "url": "https://www.koreatimes.co.kr/lifestyle/trends/20261005/from-coffee-prince-to-my-lovely-sam-soon-2000s-k-drama-fashion-is-back"
  },
  "original_language": "en",
  "account": "In recent years, a new fashion trend among young Korean women has emerged, moving away from the playful, edgy Y2K styles of the early 2000s. This trend, known as the \"grown woman look,\" emphasizes sophisticated, understated femininity in the fashion choices of women in their 20s and 30s. Fashion houses are responding by creating fall and winter collections that highlight polished silhouettes, richer color palettes, and restrained styling. The shift towards this more mature aesthetic represents a departure from the bold, youthful vibe associated with the Y2K fashion revival.\n\nAs consumers gravitate towards looks that exude ease and refinement, key characteristics of the grown woman look include deep colors, subtle femininity, and clean silhouettes. The trend has even caused a resurgence of interest in the fashion choices of female characters from Korean television dramas released nearly two decades ago. Social media and online communities have seen a renewed focus on the garments donned by Han Yoo-joo, portrayed by actress Chae Jung-an in the 2007 series \"Coffee Prince,\" and Yoo Hee-jin, played by Jung Ryeo-won in the 2005 show \"My Lovely Sam Soon.\" These characters' wardrobes have become a source of inspiration for the modern woman embracing the grown woman look.",
  "summary": "After years of playful, edgy Y2K fashion dominating wardrobes, young Korean women are turning toward something decidedly more grown-up. The so-called \"grown woman look,\" a Korean fashion trend centered on sophisticated, understated femininity, is gaining traction among women in their 20s and 30s. Fashion brands are responding with fall and winter collections built around polished silhouettes,…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "From 'Coffee Prince' to 'My Lovely Sam Soon,' 2000s K-drama fashion is back",
        "url": "https://urgent.news/2026/10/04/from-coffee-prince-to-my-lovely-sam-soon-2000s-k-drama-fashion-is-back",
        "published": "2026-10-04T15:02:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}