{
  "id": 11919406,
  "title": "Authentic communication will become a business advantage in the AI era",
  "url": "https://urgent.news/2026/10/04/authentic-communication-will-become-a-business-advantage-in-the-ai-era",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-04T12:00:00.000Z",
  "source": {
    "name": "Arabian Business",
    "slug": "arabian-business",
    "url": "https://www.arabianbusiness.com/business/authentic-communication-will-become-a-business-advantage-in-the-ai-era"
  },
  "original_language": "en",
  "account": null,
  "summary": "AI is making communication faster, but faster doesn’t necessarily mean better,” expert Luca Allam says",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}