{
  "id": 11918451,
  "title": "Why brands like E.l.f., Wendy's and Gap are branching out into original music",
  "url": "https://urgent.news/2026/10/04/why-brands-like-e-l-f-wendys-and-gap-are-branching-out-into-original",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-04T12:00:01.000Z",
  "source": {
    "name": "CNBC",
    "slug": "cnbc",
    "url": "https://www.cnbc.com/2026/10/04/elf-wendys-gap-music-marketing.html"
  },
  "original_language": "en",
  "account": null,
  "summary": "E.l.f. Beauty released an album titled \"Mirror Mix\" as the brand plans to increase its marketing spend for the rest of the year.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}