{
  "id": 11913026,
  "title": "Whatnot’s Founders Had a ‘Horrific’ Business Idea. Their Next Bet Became Worth $20 Billion",
  "url": "https://urgent.news/2026/10/04/whatnots-founders-had-a-horrific-business-idea-their-next-bet-became",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-04T11:00:00.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/chris-morris/whatnot-founders-had-a-horrific-business-idea-next-bet-became-worth-20-billion/91413931"
  },
  "original_language": "en",
  "account": null,
  "summary": "Whatnot co-founder Grant LaFontaine explains why pivoting quickly was the right move for his company.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}