{
  "id": 11886205,
  "title": "Ford guns for Toyota Fortuner with cheaper Everest Active",
  "url": "https://urgent.news/2026/10/04/ford-guns-for-toyota-fortuner-with-cheaper-everest-active",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-04T08:50:00.000Z",
  "source": {
    "name": "The Citizen",
    "slug": "the-citizen",
    "url": "https://www.citizen.co.za/motoring/ford-guns-for-toyota/"
  },
  "original_language": "en",
  "account": "Ford South Africa has introduced a new budget-friendly option to challenge the Toyota Fortuner in the large SUV market. The Ford Everest Active is priced lower than the discontinued XLT model and offers a variety of features that make it an attractive alternative.\n\nPriced at R825 000 for the 4×2 and R875 000 for the 4×4 variants, the Everest Active is a more economical choice compared to the Fortuner, which starts at R720 000 for the 4×2 model and rises to R754 000 for the 4×4. The Ford Everest Active is equipped with a ten-speed transmission and a 12-inch touchscreen with SYNC 4 connectivity, offering advanced driver assistance technologies and seven-seat practicality.\n\nThe Ford Everest Active boasts a more powerful 2.0-litre single-turbodiesel engine, delivering 125kW and 405Nm of torque, which is better than the Fortuner's 2.4 GD-6 engine. Additionally, the Ford Everest Active has a more refined ride quality, making it a favorable choice for everyday driving and towing needs.",
  "summary": "New entry level Ford Everest Active undercuts the old XLT derivative by a full R150 000 in a bid for increased sales.",
  "key_points": [
    "Ford Everest Active targets Toyota Fortuner in South Africa's large SUV market",
    "Everest Active priced lower than Toyota Fortuner, starting at R825,000",
    "Features include 2.0-litre turbo diesel engine and seven-seat practicality"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}