{
  "id": 11884287,
  "title": "Watch: Meath brothers hope to bring sports cream to US",
  "url": "https://urgent.news/2026/10/04/watch-meath-brothers-hope-to-bring-sports-cream-to-us",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-04T08:16:01.000Z",
  "source": {
    "name": "RTE News",
    "slug": "rte-news",
    "url": "https://www.rte.ie/news/2026/1004/1593907-entrepreneur-sport-budget/"
  },
  "original_language": "en",
  "account": "In the third installment of our series profiling small businesses ahead of Budget 2027, we turn our attention to two brothers from County Meath who are aiming to bring their sports recovery cream to the United States. Hugh and Rory Staunton recently clinched the top prize at Enterprise Ireland's Student Entrepreneur Awards. Their creation, AURA Sports Cream, is a natural pharmaceutical product designed to aid muscle recovery for athletes and fitness enthusiasts. The brothers developed the idea after observing the use of natural warming remedies among skiers in Austria. Upon returning to Ireland, they formulated their own all-natural muscle rub, incorporating ingredients such as chilli pepper extract, wintergreen, arnica, menthol, camphor, rosemary, juniper, and aloe vera. Hugh Staunton explained that they thoroughly researched natural ingredients that would provide quick and effective relief for both athletes and individuals experiencing aches and pains. Currently, AURA Sports Cream is stocked in over 500 pharmacies throughout Ireland, and the Staunton brothers are eager to expand their product's reach to the UK, Europe, and eventually the United States, where Rory is currently based. They acknowledge that persistence has been crucial to their success, as they have undoubtedly faced numerous challenges along the way. However, Hugh emphasized that overcoming these obstacles has only made their business stronger. The Staunton brothers' journey serves as an inspiring example of how innovation, dedication, and resilience can pave the way for success in the competitive world of small businesses.",
  "summary": "Four months on from taking the top prize at Enterprise Ireland's Student Entrepreneur Awards, two brothers in their 20s from Co Meath have set their sights on bringing their muscle-recovery cream to the US market.",
  "key_points": [
    "Hugh and Rory Staunton win Student Entrepreneur Awards",
    "AURA Sports Cream combines natural ingredients for muscle recovery",
    "Brothers aim to expand product to US market"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}