{
  "id": 11729629,
  "title": "7-year-old Nvidia Shield TV Pro gets shocking 50% price hike driven by AI memory shortage",
  "url": "https://urgent.news/2026/10/03/7-year-old-nvidia-shield-tv-pro-gets-shocking-50-price-hike-driven-by",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-10-03T16:59:51.000Z",
  "source": {
    "name": "Tom's Hardware",
    "slug": "tom-s-hardware",
    "url": "https://www.tomshardware.com/service-providers/streaming/7-year-old-nvidia-shield-tv-pro-gets-shocking-50-percent-price-hike-driven-by-ai-memory-shortage-chipmaker-axes-entry-level-shield-tv-as-component-prices-soar"
  },
  "original_language": "en",
  "account": "Nvidia has hiked the price of its 7-year-old Shield TV Pro from $199.99 to $299.99, a 50% increase. The long-running Android TV streaming device has not seen a major hardware upgrade, despite the significant price hike. Nvidia cites rising component costs, especially memory, due to AI advancements as the reason behind the price surge. The company's spokesperson explained, \"Starting October 2, SHIELD Pro will be priced at $299. The cost of components, including memory, has increased substantially across the industry.\" This price jump coincides with the discontinuation of the original Shield TV model, leaving the Shield TV Pro as the sole Shield-branded streaming device produced by Nvidia. Despite its age, the Shield TV Pro remains useful, offering features like 4K HDR playback, Dolby Vision HDR/HDR10, AI-enhanced upscaling, and support for high-res audio formats. It also supports cloud gaming via GeForce Now and Android games, providing an edge over conventional streaming devices. However, the device is increasingly hard to find, with most retailers listing it out of stock. A Best Buy listing for the 16GB model is priced at $249.21, though it is currently unavailable.",
  "summary": "The Shield TV Pro remains one of Nvidia’s longest-running consumer devices, but its $299.99 price tag now makes the streaming box considerably more expensive than when it launched.",
  "key_points": [
    "Nvidia raised Shield TV Pro price from $199.99 to $299.99, a 50% increase.",
    "Price hike attributed to AI memory shortage and component cost rise.",
    "Shield TV Pro remains useful with 4K HDR, Dolby Vision, AI upscaling."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}