{
  "id": 116982,
  "title": "He choreographed routines for K-pop stars like BTS and Seventeen. Now he's building AI for dance.",
  "url": "https://urgent.news/2026/08/04/he-choreographed-routines-for-k-pop-stars-like-bts-and-seventeen-now",
  "topic": "ai",
  "section": "AI",
  "published": "2026-08-04T04:50:34.000Z",
  "source": {
    "name": "Business Insider",
    "slug": "business-insider",
    "url": "https://www.businessinsider.com/kpop-choreographer-choi-youngjun-ai-dance-mvnt-startup-intellectual-property-2026-8"
  },
  "original_language": "en",
  "account": "Joon Jung and Youngjun Choi, the cofounders of AI dance company MVNT, have been making waves in the world of K-pop choreography. With a portfolio of over 800 routines under his belt, Choi is now betting on artificial intelligence to revolutionize the industry. The company, which recently secured $200,000 in seed funding, aims to provide a platform for aspiring dancers and choreographers to create and monetize their work using AI tools. By harnessing the power of AI, MVNT hopes to create a sustainable ecosystem where dancers can earn revenue from their routines, rather than being left out of the loop. As the duo continues to refine their AI-powered dance platform, they remain committed to maintaining the human touch that makes dance such a unique art form.",
  "summary": "If you've seen a BTS or Seventeen music video, you've probably seen Choi Youngjun's work. He's trying to find a new way for dancers to make money: AI.",
  "key_points": [
    "Joon Jung and Youngjun Choi founded AI dance company MVNT",
    "Company secures $200,000 seed funding for AI-powered dance platform",
    "MVNT aims to monetize dancers' routines using AI tools"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}