{
  "id": 11693748,
  "title": "Novig credits Sydney Sweeney-backed campaign for platform’s surge in growth",
  "url": "https://urgent.news/2026/10/03/novig-credits-sydney-sweeney-backed-campaign-for-platforms-surge-in",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-03T13:30:48.000Z",
  "source": {
    "name": "CNBC",
    "slug": "cnbc",
    "url": "https://www.cnbc.com/2026/10/03/novig-credits-sydney-sweeney-backed-campaign-for-platforms-surge-in-growth.html"
  },
  "original_language": "en",
  "account": null,
  "summary": "Novig's \"Just Sports\" campaign drew backlash from some female athletes but also brought in a rush of trading volume.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}