{
  "id": 11665274,
  "title": "MIK Group launches House of MIK in Ho Chi Minh City",
  "url": "https://urgent.news/2026/10/03/mik-group-launches-house-of-mik-in-ho-chi-minh-city",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-03T10:00:19.000Z",
  "source": {
    "name": "Vietnam Investment Review",
    "slug": "vietnam-investment-review",
    "url": "https://vir.com.vn/mik-group-launches-house-of-mik-in-ho-chi-minh-city-162149.html"
  },
  "original_language": "en",
  "account": "Mik Group inaugurated its House of Mik in Ho Chi Minh City on October 3, marking a significant expansion of its presence in the southern market. The new venue is situated on the 25th floor of the Riverfront Financial Centre, offering customers and partners a comprehensive understanding of the company's project portfolio and values.\n\nHouse of Mik goes beyond a traditional sales gallery, serving as a destination for the brand's key activities in the south as it enters a new phase of growth. The space is designed to be welcoming and open while private and polished, featuring reception, consultation, exhibition, and lounge areas for customers and partners to engage with the brand.\n\nCEO Nhan Huu Hoc emphasized that the south is a crucial market in Mik Group's long-term development strategy. With the House of Mik, the company aims to create a space where customers and partners can better understand how Mik develops its projects, the values it pursues, and the standards it aims to set in the region. The experience gained over the years will lay the foundation for Mik Group's next phase in the south, where expectations for quality and experience continue to rise.\n\nThe opening ceremony showcased an exhibition and experiential program themed \"Living in Motion by the South – Song dong mot mien Nam,\" inspired by the waterways that shaped southern Vietnam. The program guided visitors through the region's history, people, and milestones achieved by Mik Group over the past decade. Highlights included the installation \"Song dong mot mien Nam\" by young artist collective ENOD, an interactive zone called Living in Motion by the South, and a section called Humans of Mik, which shared stories of residents, partners, and Mik staff reflecting the company's values in people's daily lives.",
  "summary": "MIK Group has opened House of MIK its brand space and sales gallery in southern Vietnam marking a new step in its strategy to build a long term presence in the southern market",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}