{
  "id": 11661195,
  "title": "Consulting firms say that as AI gets cheaper, power demand could keep climbing",
  "url": "https://urgent.news/2026/10/03/consulting-firms-say-that-as-ai-gets-cheaper-power-demand-could-keep",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-03T09:59:01.000Z",
  "source": {
    "name": "Business Insider",
    "slug": "business-insider",
    "url": "https://www.businessinsider.com/cheaper-ai-models-may-strain-power-grid-consulting-firms-say-2026-10"
  },
  "original_language": "en",
  "account": "As artificial intelligence (AI) becomes increasingly affordable, concerns are growing over the potential strain it may place on the power grid. According to reports from BCG and McKinsey, the fall in costs associated with AI, such as model and token expenses, could lead to increased demand for electricity as companies adopt the technology across more facets of their operations. McKinsey's analysis found that in sectors where AI adoption is most advanced, a significant majority have implemented strategies to manage token expenditures effectively, aiming for specific returns on their investment. However, the firm cautions that as companies scale up AI usage, the pressure on the electric grid is likely to intensify. Data centers, which are already consuming a growing share of electricity, are particularly vulnerable, with McKinsey predicting that their demand will surge by 24% annually through 2030 before moderating to 5% annually in the following decade. McKinsey emphasizes that while cheaper AI may initially lower costs and broaden the scope of its application, it does not necessarily translate to reduced energy consumption. The reports underscore the dual challenge of balancing the benefits of AI advancement with the need to manage its increasing energy demands.",
  "summary": "In new reports published this week McKinsey and BCG reveal the impact of falling token prices and impact on the grid.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}