{
  "id": 11561229,
  "title": "Podfest Naija 2026: Bigger Story Behind the Speech",
  "url": "https://urgent.news/2026/10/02/podfest-naija-2026-bigger-story-behind-the-speech",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-02T23:59:16.000Z",
  "source": {
    "name": "This Day",
    "slug": "this-day",
    "url": "https://www.thisdaylive.com/2026/10/03/podfest-naija-2026-bigger-story-behind-the-speech/"
  },
  "original_language": "en",
  "account": "Tosin Adefeko's pitch to the Deputy Governor of Lagos State, Dr. Kadri Obafemi Hamzat, for the keynote segment at PodFest Naija 2026 was met with a resounding \"I will absolutely do it.\" This decision was not merely due to Hamzat's agreement, but also because Adefeko recognized his understanding of PodFest's larger purpose, which some have struggled to grasp. Hamzat's role was to acknowledge the exceptional talent emerging from Lagos and the impact this talent has on shaping the city's culture, business, and identity.\n\nHamzat's speech focused on the connection between Lagos and the stories being told in the city. He emphasized the role of podcasters, filmmakers, musicians, writers, designers, developers, entrepreneurs, and other creatives in contributing to the city's culture. Hamzat's central argument was that these storytellers are not just creating content; they are creating culture. The Deputy Governor also pointed out that creators need to move beyond visibility and develop sustainable businesses, protect their intellectual property, build structures around their work, and understand their business models to turn their audiences into revenue.\n\nThe Deputy Governor's presentation of \"Build businesses, not just brands\" was particularly powerful and relevant to the upcoming generation. The significance of his speech lies in his assertion that creators are not only entertainers but also vital contributors to the economy. Their stories, intellectual property, and businesses matter, and this message was delivered in the context of Lagos' long commutes and the captive audience created by them. However, it is essential to remember that the true story behind PodFest Naija 2026 is the conversation the Deputy Governor initiated about culture, technology, investment, intellectual property, entrepreneurship, jobs, infrastructure, and the future of Lagos. This is the larger narrative behind the soundbite.",
  "summary": "Tosin Adefeko When I first pitched the keynote segment of PodFest Naija to the Deputy Governor of Lagos State, Dr. Kadri Obafemi Hamzat, he asked a couple of questions for",
  "key_points": [
    "Tosin Adefeko secured keynote slot for PodFest Naija 2026",
    "Lagos Deputy Governor Hamzat Hamzat agreed to keynote",
    "Hamzat emphasized creators' role in shaping Lagos culture"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}