{
  "id": 11546929,
  "title": "Crumbl Store Traffic Plunged 32 Percent. Its CEO Says the Downturn Is His Fault",
  "url": "https://urgent.news/2026/10/02/crumbl-store-traffic-plunged-32-percent-its-ceo-says-the-downturn-is",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-02T22:20:04.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/moses-jeanfrancois/crumbl-store-traffic-plunged-32-percent-ceo-says-downturn-his-fault/91414042"
  },
  "original_language": "en",
  "account": null,
  "summary": "Franchisees say August was the worst month in company history as traffic and sales tumble. An expert says it highlights a larger issue.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}