{
  "id": 11534670,
  "title": "Noudar collaborates with Najla Alfardan on Shifa, a new fragrance collection",
  "url": "https://urgent.news/2026/10/02/noudar-collaborates-with-najla-alfardan-on-shifa-a-new-fragrance",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-02T21:00:00.000Z",
  "source": {
    "name": "Gulf Times",
    "slug": "gulf-times",
    "url": "https://www.gulf-times.com/article/734666/qatar/noudar-collaborates-with-najla-alfardan-on-shifa-a-new-fragrance-collection"
  },
  "original_language": "en",
  "account": "Noudar, a fragrance brand, has teamed up with Najla Alfardan, one of its founders, to release a new collection called Shifa. The five handmade scents are inspired by the concept of reconnecting with oneself through the senses. Shifa translates to \"healing\" in Arabic and was born from Najla's personal exploration of the relationship between our senses and wellbeing.\n\nNajla's journey into Ayurveda and traditional Chinese medicine began during the COVID-19 pandemic in 2020. She discovered how the senses can influence our feelings and experiences of the world around us. This personal exploration formed the foundation for Shifa's philosophy.\n\nThe collaboration with Noor Alfardan incorporates a Middle Eastern sensibility into the collection, blending fragrance, craftsmanship, and the sisters' shared cultural heritage. Their goal is to create intentional, personal fragrances that invite the wearer to pause, breathe, and connect with themselves.\n\nShifa's fragrances are crafted in small batches using responsibly sourced botanicals, synthetic fragrances, and upcycled materials. All ingredients were chosen for their safety rating on the EWG Skin Deep scale. The collection includes five distinct scents:\n\n1. \"Layla\" offers a warm and rich aroma with notes of vanilla, jasmine, oud, amber, and cedarwood.\n2. \"11:11\" presents a bolder fragrance with black pepper, cardamom, saffron, oud, and vetiver.\n3. \"Kenza\" delivers a sophisticated and luxurious scent with praline, vanilla, and sandalwood.\n4. \"Skin To Skin\" is a fresh and light fragrance featuring ginger, fig, white musk, and soft woods.\n5. \"Men in Grey\" is an invigorating composition with pink pepper, cardamom, jasmine, tuberose, and orris.\n\nBy combining two perspectives and a shared language, Shifa invites fragrance enthusiasts to view scent not just as a product worn on the body, but as a sensory ritual that can be integrated into daily life.",
  "summary": "A meeting of two sisters and their shared appreciation for scent, culture and wellbeing brings Shifa’s five artisanal fragrances to Noudar Noudar founder Noor Alfardan has joined forces with her siste...",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}