{
  "id": 11481619,
  "title": "How Artists Like Bad Bunny & Rosalia Are Turning Non-English Music Into Grammy Recognition",
  "url": "https://urgent.news/2026/10/02/how-artists-like-bad-bunny-rosalia-are-turning-non-english-music-into",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-02T16:01:11.000Z",
  "source": {
    "name": "Billboard",
    "slug": "billboard",
    "url": "https://www.billboard.com/music/awards/grammys-multilingual-music-success-rosalia-bad-bunny-1236351930/"
  },
  "original_language": "en",
  "account": "Bad Bunny's album DeBÍ TiRAR MáS FOToS (DTMF) captured the hearts of Puerto Ricans, ultimately winning him major accolades including four Billboard 200 top spots, a headline slot at the Super Bowl Halftime Show, and a 2026 Grammy for Album of the Year — a rare feat for a largely non-English album. Rosalía's multilingual LUX, featuring 13 languages including Spanish, English, Latin and Mandarin, is now a serious contender for Album of the Year. The success of these albums reflects a growing global appeal for non-English music, with Spanish now comprising nearly 10% of all music streams in the U.S. and casual listenership of Spanish music rising to a record 54% in Q1 2026. This trend, which has been building for years, could signal a paradigm shift in the music industry, as artists who transcend language barriers gain unprecedented recognition and audience engagement.",
  "summary": "Multilingual music is no longer an outlier at the awards — and could become an even bigger presence this year.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}