{
  "id": 11477967,
  "title": "Madison Avenue Makeover: Marketers Face Big Challenges in Bid to Reach Elusive Consumers",
  "url": "https://urgent.news/2026/10/02/madison-avenue-makeover-marketers-face-big-challenges-in-bid-to-reach",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-02T16:30:00.000Z",
  "source": {
    "name": "Variety",
    "slug": "variety",
    "url": "https://variety.com/2026/tv/news/madison-avenue-makeover-advertisers-challenges-1236897526/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Capturing attention — the first job of advertising — has never been so difficult. With consumers distracted by alerts, texts, posts, emails and likes — not to mention the constant churn of daily life — it’s little wonder that more advertisers are breaking tradition and experimenting at a dizzying pace. In just the past few […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}