{
  "id": 11473429,
  "title": "Parent of CBS Sports and TNT Sports Gets a Name: Skydance",
  "url": "https://urgent.news/2026/10/02/parent-of-cbs-sports-and-tnt-sports-gets-a-name-skydance",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-02T15:25:45.000Z",
  "source": {
    "name": "Front Office Sports",
    "slug": "front-office-sports",
    "url": "https://frontofficesports.com/article/parent-of-cbs-sports-and-tnt-sports-gets-a-name-skydance/"
  },
  "original_language": "en",
  "account": "Skydance emerges as the new name for the parent companies of CBS Sports and TNT Sports, following the forthcoming merger of Paramount and Warner Bros. Discovery. Paramount chair and CEO David Ellison announced the new identity on social media, stating, \"Together, we are Skydance, a creative-first home for bold, quality storytelling.\" The choice of the name Skydance was deliberate, with Ellison emphasizing the importance of preserving each studio's unique identity and legacy. CBS Sports, under the guidance of Ellison, anticipates a strong performance in the upcoming NFL season, following a successful 2025. TNT Sports, meanwhile, continues its period of reinvention without its NBA live rights. The combination of CBS Sports and TNT Sports will impact nearly every major sports entity in the U.S., except for the NBA. For the merger, Ellison appointed Ynon Kreiz as co-CEO, with Ellison handling strategy, creative, and technology functions, and Kreiz overseeing day-to-day operations and the integration of Paramount and Warner Bros. Discovery assets. Paramount's stock ticker will change from PSKY to SKYD, and the company will trade on the New York Stock Exchange instead of Nasdaq, pending the completion of the $110 billion WBD deal on October 6.",
  "summary": "The media megadeal is set to close on Tuesday.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}