{
  "id": 11468243,
  "title": "OpenAI Adds Virtual Try-On Feature to ChatGPT",
  "url": "https://urgent.news/2026/10/02/openai-adds-virtual-try-on-feature-to-chatgpt",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-02T14:56:42.000Z",
  "source": {
    "name": "PYMNTS",
    "slug": "pymnts",
    "url": "https://www.pymnts.com/news/artificial-intelligence/2026/openai-adds-virtual-try-on-feature-chatgpt/"
  },
  "original_language": "en",
  "account": "OpenAI unveiled a new virtual try-on feature for ChatGPT on October 1, enabling users to \"virtually try on clothing and accessories\" by selecting a 'Try on' button on product listings. The feature allows users to take or upload a selfie, which ChatGPT then uses to generate a virtual try-on image. This saved photo can be referenced for future virtual try-ons. Additionally, users can upload images of clothing or accessories in a conversation and ask ChatGPT to produce a virtual try-on image. The new capabilities are accessible on both mobile and web versions of ChatGPT. According to the PYMNTS Intelligence report \"From Prompt to Purchase: Who Wins the AI Shopper?\", nearly 23% of U.S. consumers, approximately 61 million people, begin their online retail search with AI. Clothing, shoes, and accessories made up around 28% of respondents' most recent AI-assisted purchases, according to the report. Platform companies, retailers, and startups have increasingly integrated generative AI virtual try-on technology into product pages, search results, and checkout flows. Google's AI-powered virtual try-on, which added shoes in October 2025, was reported to be popular among U.S. shoppers. The new feature complements other shopping features in ChatGPT, such as visual product discovery, image-based product comparison, detailed information retrieval, and conversation-based result refinement.",
  "summary": "OpenAI added a virtual try-on feature to ChatGPT, the company said in a Thursday (Oct. 1) release note. “Virtually try on clothing and accessories: A ‘Try on’ button will appear on product listings for clothes and accessories in ChatGPT,” OpenAI said in the note. “Select it, then take or upload a selfie to generate a […] The post OpenAI Adds Virtual Try-On Feature to ChatGPT appeared first on…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "ProPakistani",
        "title": "OpenAI Adds Virtual Try-On and Favorites to ChatGPT Shopping",
        "url": "https://urgent.news/2026/10/02/openai-adds-virtual-try-on-and-favorites-to-chatgpt-shopping",
        "published": "2026-10-02T15:58:54.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}