{
  "id": 11458748,
  "title": "Mass Appeal & Whatnot Partner to Bring Hip-Hop to New York Comic Con Featuring Nas, Lauryn Hill, Busta Rhymes & More",
  "url": "https://urgent.news/2026/10/02/mass-appeal-whatnot-partner-to-bring-hip-hop-to-new-york-comic-con",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-02T14:00:00.000Z",
  "source": {
    "name": "Billboard",
    "slug": "billboard",
    "url": "https://www.billboard.com/culture/events/mass-appeal-whatnot-hip-hop-new-york-comic-con-nas-fugees-1236352187/"
  },
  "original_language": "en",
  "account": "Mass Appeal and Whatnot are partnering to bring hip-hop to New York Comic Con, featuring Nas, Lauryn Hill, Busta Rhymes, and more. The sprawling 5,000-square-foot Whatnot Liveplex will serve as the \"Home of Hip-Hop Collectibles\" during the four-day convention. The event will offer live shopping events, auctions, artist appearances, cultural programming, and exclusive merch, including collaborations with Anderson .Paak & Cordae, Busta Rhymes & J Dilla, Nas, and the Fugees. Nas expressed his excitement for the return to Comic Con, highlighting the community's passion for hip-hop, art, and storytelling. Lauryn Hill will commemorate the 30th anniversary of The Score with a limited-edition superhero-inspired art print and sign collectibles for fans. She will also celebrate her and Nas' classic song \"If I Ruled the World (Imagine That)\" with a 30th anniversary t-shirt and hoodie. Notable exclusive product drops include Anderson .Paak and Cordae's Heavy Is The Crown, a Marvel comic collaboration featuring exclusive artwork by Peach Momoko; Incredible Hulk #1, a new edition of the landmark 1962 comic with Busta Rhymes and J Dilla as Bruce Banner and the Hulk; and the Marvel Hip Hop Covers Anniversary Set, a 10-comic collection celebrating the 10th anniversary of Marvel's popular Hip Hop variant-cover series. New York Comic Con 2026 will take place from October 8-11 at the Javits Center in New York City.",
  "summary": "The 5,000-square-foot shopping mall-inspired Whatnot Liveplex will be the \"Home of Hip-Hop Collectibles.\"",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}