{
  "id": 11449412,
  "title": "It’s Skydance: David Ellison Brands Combined Paramount-Warner Bros. With His Studio’s Title",
  "url": "https://urgent.news/2026/10/02/its-skydance-david-ellison-brands-combined-paramount-warner-bros-with",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-02T13:11:06.000Z",
  "source": {
    "name": "The Hollywood Reporter",
    "slug": "the-hollywood-reporter",
    "url": "https://www.hollywoodreporter.com/business/business-news/david-ellison-paramount-warner-bros-name-scalled-kydance-1236720826/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Paramount and Warner Bros. will exist as sub-brands in the larger corporate brand.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "TheWrap",
        "title": "Combined Paramount-Warner Bros. to Be Called Skydance, David Ellison Reveals",
        "url": "https://urgent.news/2026/10/02/combined-paramount-warner-bros-to-be-called-skydance-david-ellison",
        "published": "2026-10-02T13:12:32.000Z"
      },
      {
        "outlet": "Deadline",
        "title": "Paramount-WBD Will Now Be Called Skydance, David Ellison Reveals",
        "url": "https://urgent.news/2026/10/02/paramount-wbd-will-now-be-called-skydance-david-ellison-reveals",
        "published": "2026-10-02T13:27:35.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}