{
  "id": 11448542,
  "title": "Will AI make corporate communication sound the same?",
  "url": "https://urgent.news/2026/10/02/will-ai-make-corporate-communication-sound-the-same",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-02T13:01:02.000Z",
  "source": {
    "name": "Phys.org",
    "slug": "phys-org",
    "url": "https://phys.org/news/2026-10-ai-corporate-communication.html"
  },
  "original_language": "en",
  "account": "A recent study reveals that companies utilizing AI tools for their earnings presentations are creating increasingly similar communication, according to a new paper published in the Academy of Management Proceedings. Assistant Professor Jujun Huang of Binghamton University s School of Management, along with colleagues from Kennesaw State University and Arizona State University, investigated transcripts from public companies' quarterly earnings calls, focusing on two main components: prepared presentations and live Q&A sessions.\n\nThe research discovered strong similarities between the prepared presentations, attributed to the widespread accessibility of AI. However, live Q&As remained distinct, likely due to the unpredictable nature of the questions and responses. Huang explained that this difference is consistent with the fact that AI is more likely to impact prewritten communication, which can be revised and polished, rather than spontaneous communication.\n\nInterestingly, the study found that increased stylistic convergence in AI-assisted disclosure was associated with negative initial market reactions. When language becomes more similar, investors might perceive the disclosure as more generic, suggesting it contains less new or firm-specific information. Consequently, the disclosure may seem less informative, leading to less favorable investor reactions.\n\nHuang emphasized her interest in exploring how technologies such as AI affect not only work processes but also communication. While AI-assisted writing tools can enhance clarity and efficiency, they may also diminish the unique details and individual voice that contribute to informative and credible messages. This tension between convenience and authenticity is the focus of Huang's research.\n\nFor future work, Huang plans to expand this research to other forms of corporate disclosure, such as annual reports, press releases, and sustainability reports, to determine if similar patterns exist. She hopes her findings will clarify the long-term consequences of AI-assisted communication. Huang clarifies that her research does not argue against AI, but rather serves as a reminder to use it thoughtfully.",
  "summary": "Companies that use AI tools to write their earnings presentations are sounding increasingly alike, a new study finds.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}