{
  "id": 11446737,
  "title": "Paramount-WBD Will Now Be Called Skydance, David Ellison Reveals",
  "url": "https://urgent.news/2026/10/02/paramount-wbd-will-now-be-called-skydance-david-ellison-reveals",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-02T13:27:35.000Z",
  "source": {
    "name": "Deadline",
    "slug": "deadline",
    "url": "https://deadline.com/2026/10/paramount-warner-bros-skydance-david-ellison-1237143716/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Paramount and Warner Bros. Discovery will be known as Skydance once their merger is complete. The new name was announced by CEO David Ellison on social media.\n\nThe merger, valued at $110 billion, is expected to finalize on Tuesday. According to Ellison, the name Skydance was chosen to preserve the distinct identities of Paramount and Warner Bros. while giving the combined company its own identity.\n\nEllison stated that Skydance will be a \"creative-first home for bold, quality storytelling.\" He also mentioned that the goal was to equip the iconic studios with a more powerful engine without diminishing their individual brands.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "The Hollywood Reporter",
        "title": "It’s Skydance: David Ellison Brands Combined Paramount-Warner Bros. With His Studio’s Title",
        "url": "https://urgent.news/2026/10/02/its-skydance-david-ellison-brands-combined-paramount-warner-bros-with",
        "published": "2026-10-02T13:11:06.000Z"
      },
      {
        "outlet": "TheWrap",
        "title": "Combined Paramount-Warner Bros. to Be Called Skydance, David Ellison Reveals",
        "url": "https://urgent.news/2026/10/02/combined-paramount-warner-bros-to-be-called-skydance-david-ellison",
        "published": "2026-10-02T13:12:32.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}