{
  "id": 11446468,
  "title": "Midsize brewers shake up marketing strategies as Americans drink less",
  "url": "https://urgent.news/2026/10/02/midsize-brewers-shake-up-marketing-strategies-as-americans-drink-less",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-02T12:59:00.000Z",
  "source": {
    "name": "Marketing Dive",
    "slug": "marketing-dive",
    "url": "https://www.marketingdive.com/news/midsize-brewers-shake-up-marketing-strategies-as-americans-drink-less/831982/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Nonalcoholic beer is on an upswing, while midsize and craft breweries are feeling the effects of a changing consumer landscape.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}