{
  "id": 11446186,
  "title": "Combined Paramount-Warner Bros. to Be Called Skydance, David Ellison Reveals",
  "url": "https://urgent.news/2026/10/02/combined-paramount-warner-bros-to-be-called-skydance-david-ellison",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-02T13:12:32.000Z",
  "source": {
    "name": "TheWrap",
    "slug": "thewrap",
    "url": "https://www.thewrap.com/industry-news/business/paramount-warner-bros-merger-name-skydance-david-ellison/"
  },
  "original_language": "en",
  "account": "David Ellison has announced that the combined Paramount-Warner Bros. studio will be known as Skydance. Speaking on Friday, Ellison said, \"Paramount and Warner Bros. shaped over a century of culture. By combining them, we aren't rewriting history — we're equipping these iconic studios with a more powerful engine.\" The new identity, he explained, aimed to preserve the studios' distinct identities while providing a unified brand that would honor their legacies. \"We never wanted a new corporate identity to diminish, alter or overshadow either one. Instead, we wanted a name that would give the combined company an identity of its own while allowing Paramount and Warner Bros. — and all our extraordinary brands — to remain in the spotlight.\" The decision was made following the merger's nearing completion, expected to finalize next week after resolving antitrust concerns from California and 11 other states. Ellison's vision for Skydance includes a focus on bold, quality storytelling across various brands such as DC, HBO Max, Nickelodeon, CBS, Paramount+, and CNN. He emphasized the company's commitment to growth and innovation while respecting the unique contributions of the original studios.",
  "summary": "\"We never wanted a new corporate identity to diminish, alter or overshadow either one. Instead, we wanted a name that would give the combined company an identity of its own,\" the CEO says The post Combined Paramount-Warner Bros. to Be Called Skydance, David Ellison Reveals appeared first on TheWrap .",
  "key_points": [
    "Combined Paramount-Warner Bros. to be called Skydance",
    "David Ellison reveals new studio identity",
    "Skydance to honor Paramount and Warner Bros. legacies"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "The Hollywood Reporter",
        "title": "It’s Skydance: David Ellison Brands Combined Paramount-Warner Bros. With His Studio’s Title",
        "url": "https://urgent.news/2026/10/02/its-skydance-david-ellison-brands-combined-paramount-warner-bros-with",
        "published": "2026-10-02T13:11:06.000Z"
      },
      {
        "outlet": "Deadline",
        "title": "Paramount-WBD Will Now Be Called Skydance, David Ellison Reveals",
        "url": "https://urgent.news/2026/10/02/paramount-wbd-will-now-be-called-skydance-david-ellison-reveals",
        "published": "2026-10-02T13:27:35.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}