{
  "id": 11441992,
  "title": "Nvidia Shield TV Pro is now $299 – a $100 price hike seven years after the Android TV box launched",
  "url": "https://urgent.news/2026/10/02/nvidia-shield-tv-pro-is-now-299-a-100-price-hike-seven-years-after",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-10-02T13:00:00.000Z",
  "source": {
    "name": "9to5Google",
    "slug": "9to5google",
    "url": "https://9to5google.com/2026/10/02/nvidia-shield-tv-pro-price-hike/"
  },
  "original_language": "en",
  "account": "Seven years after the initial launch of the Nvidia Shield TV, the company has announced a $100 price increase, bringing the price of the Nvidia Shield TV Pro to $299.99. The Shield TV Pro was first introduced in October 2019 and remains one of the most capable Android TV streamers on the market, despite some shortcomings such as the absence of AV1 support. While the device has not seen a refresh in several years, Nvidia continues to produce the Shield TV due to its popularity and the increased costs of components, including memory, across the industry. Alongside the price hike, production of the base Shield TV model has also been discontinued, with the \"tube\" version being out of stock for months. Other devices, including Google TV Streamer, Apple TV 4K, and various Roku streamers, have also experienced price increases as a result of the same industry trends.",
  "summary": "The Nvidia Shield TV is an iconic piece of Android hardware but it also hasn’t seen a refresh in the better part of a decade. But, because of the increasingly depressing state of the entire tech industry, Nvidia Shield TV Pro is getting a $100 price hike to $299, seven years after it first launched. more…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "TechRadar",
        "title": "The Nvidia Shield has been discontinued at last, but the Shield Pro lives on with a 50% price hike",
        "url": "https://urgent.news/2026/10/02/the-nvidia-shield-has-been-discontinued-at-last-but-the-shield-pro",
        "published": "2026-10-02T15:54:02.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}