{
  "id": 11441412,
  "title": "Gamma Studios, Sony unveil cutting-edge Digital Media Center in Dubai",
  "url": "https://urgent.news/2026/10/02/gamma-studios-sony-unveil-cutting-edge-digital-media-center-in-dubai",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-02T12:20:19.000Z",
  "source": {
    "name": "Gulf News",
    "slug": "gulf-news",
    "url": "https://gulfnews.com/business/corporate-news/gamma-studios-sony-unveil-cutting-edge-digital-media-center-in-dubai-1.500696212"
  },
  "original_language": "en",
  "account": "Sony and Gamma Studios reveal a state-of-the-art Digital Media Center in Dubai Production City. This advanced facility, built on the principle of connecting Sony's hardware, workflow, and practical knowledge, aims to help filmmakers explore virtual production from planning to production. The centerpiece of the center is Sony's 360 Solution for Virtual Production, featuring the world's largest VERONA LED wall and the first 1.5mm pitch display in the Middle East. This infrastructure supports a diverse range of production equipment, including Sony's VENICE 2 and BURANO digital cinema cameras, OCELLUS camera tracking system, Virtual Production Tool Set, and FR7. With dedicated areas for planning, demonstration, and hands-on workflow exploration, the center enables directors and cinematographers to visualize and plan shoots using Sony's technology portfolio. Gamma Studios' founder, Joseph Kadamani, emphasized the facility's commitment to meeting industry demands and supporting the next generation of regional talent. The center also houses Sony's training facility and a service center for quality control, providing creators with a hands-on environment to experiment, learn, and test ideas. Jobin Joejoe, Sony's Managing Director in the Middle East and Africa, highlighted the partnership's alignment with the UAE's goal of becoming a prominent media and content production hub. The Digital Media Center is positioned as a crucial resource for the region's creative economy, offering filmmakers the tools and knowledge to thrive in the evolving virtual production landscape.",
  "summary": "For a filmmaker preparing a new project, choosing equipment is only part of the process. Understanding how cameras, digital environments and production workflows fit together matters just as much. A new facility in Dubai gives regional teams a place to explore those connections before their next shoot. Gamma Studios has unveiled its virtual production facility, the Digital Media Center, in Dubai…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}