{
  "id": 11416305,
  "title": "New YouGov polls find Brits really don't like — or trust — AI companies",
  "url": "https://urgent.news/2026/10/02/new-yougov-polls-find-brits-really-dont-like-or-trust-ai-companies",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-02T10:03:12.000Z",
  "source": {
    "name": "TechRadar",
    "slug": "techradar",
    "url": "https://www.techradar.com/pro/new-yougov-polls-find-brits-really-dont-like-or-trust-ai-companies"
  },
  "original_language": "en",
  "account": "A recent YouGov survey reveals that 59% of Brits have a negative perception of AI companies, surpassing the views of energy utilities, arms manufacturers, news media, Big Tech, and fast food. This unfavorable sentiment is more pronounced among AI users, with 59% of those who use AI expressing negative opinions, compared to just 34% of non-users. The study also found that daily AI users have a more positive view (41%) than negative (34%) compared to those who use AI less frequently. Interestingly, political party and gender do not significantly influence this perception. While AI companies have not yet reached the same level of unpopularity as social media firms (64% unfavorable), they are still lagging behind less popular industries like tobacco and gambling. Other research from the UK's Office for National Statistics corroborates these findings, with 38% of British adults believing AI brings more risks than benefits and 32% stating they wouldn't trust AI with tasks presented in the survey. The 14 common themes uncovered by YouGov for why UK adults feel this way about AI include environmental impacts, human connections, regulation and governance, employment impacts, misuse, and bias. Overall, the latest YouGov findings present a largely negative, yet mixed perception of AI that is more likely to shift with increased exposure and experience rather than political affiliation, age, or gender.",
  "summary": "AI companies are perceived as being worse than Big Tech, but they're not quite as unpopular as social media companies.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}