{
  "id": 11411708,
  "title": "'Just Undo It' : How Nike Lost Its Swoosh And $230 Billion",
  "url": "https://urgent.news/2026/10/02/just-undo-it-how-nike-lost-its-swoosh-and-230-billion",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-02T09:25:24.000Z",
  "source": {
    "name": "NDTV",
    "slug": "ndtv",
    "url": "https://www.ndtv.com/business-news/sportswear-nike-shoes-sales-lost-market-cap-revenue-fall-job-cuts-shares-12129518"
  },
  "original_language": "en",
  "account": null,
  "summary": "Nike Sportswear, which includes many of its biggest everyday shoes and apparel, has been particularly weak. Jordan Brand is also struggling.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}