{
  "id": 11374340,
  "title": "Meta may never need ads to monetize Muse, instead focusing on building trust in the near term and possibly monetizing it through merchant transaction fees later (MBI Deep Dives)",
  "url": "https://urgent.news/2026/10/02/meta-may-never-need-ads-to-monetize-muse-instead-focusing-on-building",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-02T06:05:01.000Z",
  "source": {
    "name": "Techmeme",
    "slug": "techmeme",
    "url": "https://www.mbi-deepdives.com/no-ads-muse/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Get the next one in your inbox. — A daily journal on business, investing, and technology. — It didn't take too long for the app layer to start to respond to Muse.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}