{
  "id": 11371031,
  "title": "Nairobi International Trade Fair: Agricultural Society of Kenya urges stronger market access for small businesses",
  "url": "https://urgent.news/2026/10/02/nairobi-international-trade-fair-agricultural-society-of-kenya-urges",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-02T05:43:24.000Z",
  "source": {
    "name": "People Daily Kenya",
    "slug": "people-daily-kenya",
    "url": "https://peopledaily.digital/business/nairobi-international-trade-fair-agricultural-society-of-kenya-urges-stronger-market-access-for-small-businesses"
  },
  "original_language": "en",
  "account": "The Agricultural Society of Kenya (ASK) has called upon the government to enhance market access measures for small businesses and Micro, Small and Medium Enterprises (MSMEs) in agricultural trade. This plea was voiced by ASK's Chief Executive Officer, Batram Muthoka, during his visit to the State Department for Trade's booth during the 2026 Nairobi International Trade Fair on October 1, 2026, at Jamhuri Park Showground in Nairobi.\n\nMuthoka commended the government's dedication to fostering a conducive environment for agricultural trade but stressed the necessity of synchronizing government trade facilitation strategies with ASK's platform to bolster market access for local MSMEs. The State Department for Trade confirmed this interaction, underscoring the necessity for improved collaboration between government entities and business platforms to tackle impediments hindering enterprises from accessing markets.\n\nThe engagement between ASK and the State Department for Trade emerges as exhibitors at the annual fair strive to exhibit their products, forge partnerships, and uncover fresh commercial prospects. The 2026 Nairobi International Trade Fair commenced on September 28 and will conclude on October 4, 2026, at Jamhuri Park Showground. Throughout the week-long exposition, over 500 exhibitors from a variety of sectors have congregated, unifying businesses, government bodies, innovators, and consumers to exhibit Kenya's products, services, and potential.\n\nFor small businesses, such events offer a chance to forge commercial ties, gain exposure, and gain awareness of government initiatives and policies impacting trade. The State Department for Trade is leveraging the fair to interact with traders, businesses, and the public regarding government initiatives aimed at promoting trade and supporting enterprise expansion. By participating, the department is raising awareness of trade policies, market access prospects, and available support for enterprises while strengthening connections with the private sector.\n\nMoreover, ASK's plea for alignment between government trade strategies and its platforms underscores the significance of cooperation between public institutions and business organizations in creating opportunities for enterprises to expand their clientele and explore new markets. As the 2026 Nairobi International Trade Fair continues through October 4, exhibitors are anticipated to utilize the remaining days to showcase products, establish partnerships, and engage with consumers and potential business partners.",
  "summary": "The Agricultural Society of Kenya (ASK) has urged the government to strengthen measures that will improve market access for small businesses and create more opportunities for Micro, Small and Medium Enterprises (MSMEs) involved in agricultural trade. The call was made by ASK Chief Executive Officer Batram Muthoka during a visit to the State Department for […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}