{
  "id": 11360584,
  "title": "Co Louth physio redesigning sportswear for women",
  "url": "https://urgent.news/2026/10/02/co-louth-physio-redesigning-sportswear-for-women",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-02T05:00:00.000Z",
  "source": {
    "name": "RTE News",
    "slug": "rte-news",
    "url": "https://www.rte.ie/news/2026/1002/1593638-gaa-women-shorts/"
  },
  "original_language": "en",
  "account": "In Co Louth, a physiotherapist and mother-of-two named Margaret Walsh has launched a sportswear brand called Féirla. The brand is designed specifically for female athletes, with the aim of providing comfort, confidence and support during play. Six months after its launch, Féirla has gained LGFA approval, and Walsh hopes to secure the Camogie Association's endorsement in the future. For Walsh, Féirla represents more than just clothing - it represents change, a sense of belonging and a place for girls within sports. In the lead-up to Budget 2027, a report series on small businesses will feature Féirla in the first of its installments.",
  "summary": "While tens of thousands of women and girls will take part in Gaelic games this weekend, only a minority will step on to the pitch wearing kit that puts their comfort front and centre.",
  "key_points": [
    "Margaret Walsh, mother of two, launched Féirla sportswear brand in Co Louth.",
    "Féirla designed specifically for female athletes, focusing on comfort and confidence.",
    "Walsh aims to secure Camogie Association endorsement for Féirla."
  ],
  "editors_take": "Margaret Walsh's sportswear brand Féirla signals a shift towards inclusivity in sports, providing women with gear that prioritizes comfort, confidence, and support, and potentially changing the way female athletes dress.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}