{
  "id": 11352107,
  "title": "‘It scared the hell out of me’: What brands have learned from creator partnerships",
  "url": "https://urgent.news/2026/10/02/it-scared-the-hell-out-of-me-what-brands-have-learned-from-creator",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-02T04:01:00.000Z",
  "source": {
    "name": "Digiday",
    "slug": "digiday",
    "url": "https://digiday.com/marketing/it-scared-the-hell-out-of-me-what-brands-have-learned-from-creator-partnerships/"
  },
  "original_language": "en",
  "account": null,
  "summary": "At Shoptalk Fall, brands like Favorite Daughter, SharkNinja and Bob's Discount Furniture talked about what they've learned from working with creators.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}