{
  "id": 11321161,
  "title": "Homesoy campaign puts support at the heart of breast health",
  "url": "https://urgent.news/2026/10/02/homesoy-campaign-puts-support-at-the-heart-of-breast-health-11321161",
  "topic": "health",
  "section": "Health & Medicine",
  "published": "2026-10-02T00:30:00.000Z",
  "source": {
    "name": "Free Malaysia Today",
    "slug": "free-malaysia-today",
    "url": "https://www.freemalaysiatoday.com/category/leisure/2026/10/02/homesoy-campaign-puts-support-at-the-heart-of-breast-health"
  },
  "original_language": "en",
  "account": "Homesoy's 'Stop That Dot Together' campaign returns for its third year, emphasizing the crucial role of families, partners, and communities in supporting women's breast health. Breast cancer is a significant concern for Malaysian women, accounting for more than 30% of all diagnosed cancers, with nearly half of cases detected at stages 3 or 4. Dr Kiran Kaur Amer Singh, a Columbia Asia Hospital Klang general surgeon, stresses that early detection remains the most effective tool against breast cancer.\n\nThe campaign is partnering with Columbia Asia Hospital Klang, providing 100 complimentary mammograms or breast ultrasounds, and the National Cancer Society Malaysia's Adopt-A-Mammogram program, offering 100 mammograms to underserved women. Homesoy is contributing RM50,000 to support screening access and research, while women who undergo screening at participating NCSM branches and more than 40 medical centers nationwide will receive Homesoy 3.0 products.\n\nThe campaign uses the Know Your Lemons educational kit, highlighting 12 possible breast changes to help women become more familiar with what to look for. Homesoy marketing director Chang Wan Ping emphasizes that encouragement from family and friends can help turn awareness into action, stressing that no woman should have to navigate the journey alone.",
  "summary": "Now in its third year, ‘Stop That Dot Together’ expands access to screening while encouraging families and friends to help women take that crucial first step.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Free Malaysia Today",
        "title": "Homesoy campaign puts support at the heart of breast health",
        "url": "https://urgent.news/2026/10/02/homesoy-campaign-puts-support-at-the-heart-of-breast-health",
        "published": "2026-10-02T00:30:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}