{
  "id": 11288953,
  "title": "[WEEKENDER] Beyond the podium: Embracing true diversity in Korean sports",
  "url": "https://urgent.news/2026/10/01/weekender-beyond-the-podium-embracing-true-diversity-in-korean-sports",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-01T22:02:03.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times",
    "url": "https://www.koreatimes.co.kr/sports/20261002/weekender-beyond-the-podium-embracing-true-diversity-in-korean-sports"
  },
  "original_language": "en",
  "account": "NAGOYA, Japan — Korea's men's 3x3 basketball team claimed an unprecedented Asian Games gold medal, yet the joy was subdued. So too was the national enthusiasm for the canoe sprint athletes who reached the podium. Only one Asian Games event appeared on the major broadcast television networks in Seoul during that time slot: early-round baseball. Promoted with the banner \"Imagine One Asia,\" the Asian Games aims to showcase unity. However, Korea's participation has revealed an inherently unequal sports culture, one that prioritizes ratings and antiquated categories over true athletic prowess. The blackout was not intentional, but rather a manifestation of a television industry driven by profit. Just months earlier, major broadcast networks had criticized cable channel JTBC for securing exclusive rights to air the World Cup and Winter Olympics. Nevertheless, when confronted with the sobering truth of television ratings, those same networks proved willing to overlook the limitations of their own programming.",
  "summary": "NAGOYA, Japan — When the Korean men’s 3x3 basketball team secured a historic Asian Games gold medal here last week, the celebrations back home were muted. That same quiet greeted the nation’s canoe sprint athletes as they paddled their way to the podium. There was only one Asian Games event for that time slot that made it to viewers through the major broadcast television networks in Seoul:…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "[WEEKENDER] Beyond the podium: Embracing true diversity in Korean sports",
        "url": "https://urgent.news/2026/10/01/weekender-beyond-the-podium-embracing-true-diversity-in-korean-sports-11292512",
        "published": "2026-10-01T22:17:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}