{
  "id": 11282245,
  "title": "Sportartikelhersteller: Nike legt neues Sparprogramm auf",
  "url": "https://urgent.news/2026/10/01/sportartikelhersteller-nike-legt-neues-sparprogramm-auf",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-01T21:03:08.000Z",
  "source": {
    "name": "Handelsblatt",
    "slug": "handelsblatt",
    "url": "https://www.handelsblatt.com/unternehmen/handel-konsumgueter/sportartikelhersteller-nike-legt-neues-sparprogramm-auf/100259124.html"
  },
  "original_language": "de",
  "account": "Munich - Nike's Chief Elliott Hill announced on Thursday that the world's largest sportswear manufacturer will cut costs by $2.5 billion under its new \"Pace\" program, set to be completed by 2031. The restructuring aims to support the recently announced \"Sport Offensive,\" including modernizing supply chains, establishing a new corporate campus in India, and streamlining operations. Nike CEO Elliott Hill emphasized the need to enhance Nike's apparel brand, Jordan, and strengthen their position in China.\n\nThe company anticipates $1 billion in workforce-related costs by 2031, following a $300 million in layoffs last year and $300 million for the current fiscal year of 2026/27 (ending May). Nike predicts a revenue decline of over 10% for the 2026/27 fiscal year, significantly lower than analyst projections. Earnings per share are expected to decline to $1.15 to $1.35 (from $2.10 in 2025/26), with the \"Pace\" program adding $0.15 per share. The first quarter saw a 4% revenue drop to $11.2 billion, slightly below expectations, with analysts forecasting a smaller decline. Nike's earnings per share dropped to 48 cents from 49 cents. Dave Denton, Nike's new CFO, stated that the quarter met expectations. Nike's shares fell about 4% in after-hours trading.",
  "summary": "Der Sportartikelkonzern Nike rechnet mit einem deutlichen Umsatzrückgang. Bis 2031 sollen die Kosten um 2,5 Milliarden Dollar sinken. Auch weitere Stellenstreichungen sind geplant.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Handelsblatt",
        "title": "Sportartikelhersteller: Nike stemmt sich mit neuem Sparprogramm gegen die Krise",
        "url": "https://urgent.news/2026/10/01/sportartikelhersteller-nike-stemmt-sich-mit-neuem-sparprogramm-gegen",
        "published": "2026-10-01T21:03:08.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}