{
  "id": 11281512,
  "title": "MLB Advertising Rates Rally Just in Time for the Postseason",
  "url": "https://urgent.news/2026/10/01/mlb-advertising-rates-rally-just-in-time-for-the-postseason",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-01T21:17:16.000Z",
  "source": {
    "name": "Sportico",
    "slug": "sportico",
    "url": "https://www.sportico.com/business/media/2026/mlb-playoff-advertising-price-per-spot-tv-1234946428/"
  },
  "original_language": "en",
  "account": null,
  "summary": "After an MLB season characterized by flat advertising revenues, the year-over-year pricing gaps are soaring as the playoffs get underway. According to fresh marketplace intelligence from Guideline, which captures agency investment from the six major U.S. holding companies as well as most of the large independent shops, in-game MLB pricing spiked 40% in September. Last […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}