{
  "id": 11264103,
  "title": "Typos and anger: Why Trump's AI rebrand attempt faces opposition",
  "url": "https://urgent.news/2026/10/01/typos-and-anger-why-trumps-ai-rebrand-attempt-faces-opposition",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-01T19:40:23.000Z",
  "source": {
    "name": "The National UAE",
    "slug": "the-national-uae",
    "url": "https://www.thenationalnews.com/future/technology/2026/10/01/ai-news-trump-superintelligence-newsom/"
  },
  "original_language": "en",
  "account": "California has rejected President Donald Trump's directive to refer to artificial intelligence (AI) as \"superintelligence.\" Governor Gavin Newsom signed an executive order permanently declaring AI as \"Artificial Intelligence\" across the state, mocking Trump's attempt at rebranding. Trump's rebranding campaign began in mid-September when he suggested replacing \"artificial intelligence\" with \"superintelligence.\" He repeated this effort during his speech before the UN General Assembly and a White House meeting on AI. Trump even demanded government agencies use \"AI superintelligence\" instead, similar to his previous effort to rename Lake Ontario as \"Lake America.\" However, his attempt has faced opposition. A typo in the executive order spelling \"United States\" incorrectly as \"U.S.\" set the tone for the confusion surrounding Trump's rebranding. Technology experts noted that the phrase \"AI superintelligence\" was already widely used prior to Trump's announcement. Neil Chilson, a former Federal Trade Commission chief technologist and AI policy leader, supported Trump's stance, stating that the scientist who coined the term \"artificial intelligence\" regretted it but didn't have the power to change it. Recent polls indicate that a majority of registered voters are skeptical, worried, or hostile towards AI's potential to cause harm.",
  "summary": "California will not be following US President Donald Trump's order to refer to AI as \"super intelligence\". In a continuation of a long-running social media trolling campaign, California's Democratic Governor Gavin Newsom needled Mr Trump about the issue this week. \"I just signed an executive order permanently declaring Artificial Intelligence 'Artificial Intelligence' in California,\" Mr Newsom…",
  "key_points": [
    "California rejects Trump's \"superintelligence\" rebranding",
    "Governor Newsom declares AI as \"Artificial Intelligence\"",
    "Typo in executive order sparks confusion"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The National Business",
        "title": "Typos and anger: Why Trump's AI rebrand attempt faces opposition",
        "url": "https://urgent.news/2026/10/01/typos-and-anger-why-trumps-ai-rebrand-attempt-faces-opposition-11270321",
        "published": "2026-10-01T19:40:23.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}