{
  "id": 11256533,
  "title": "Lucille Ball Built a Brand That Lasted Decades. Then She Made a Mistake Every Successful Company Fears",
  "url": "https://urgent.news/2026/10/01/lucille-ball-built-a-brand-that-lasted-decades-then-she-made-a",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-01T18:30:00.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/marc-berman/lucille-ball-brand-evolution/91413383"
  },
  "original_language": "en",
  "account": null,
  "summary": "The iconic comedian’s fourth sitcom didn’t land, and its failure is an important lesson.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}