{
  "id": 11254855,
  "title": "Where Did the “Social Magic” Go?",
  "url": "https://urgent.news/2026/10/01/where-did-the-social-magic-go",
  "topic": "science",
  "section": "Science",
  "published": "2026-10-01T18:06:09.000Z",
  "source": {
    "name": "Nautilus",
    "slug": "nautilus",
    "url": "https://nautil.us/where-did-the-social-magic-go-1285451/"
  },
  "original_language": "en",
  "account": "Icelandic sociologist Vidar Halldorsson discusses the paradox of connection in our digital age. He explains that while we are more connected digitally, our ability to bond with others using senses is diminishing. Halldorsson coined the term \"social magic,\" referring to the subtle signals and exchanges of energy and empathetic connection that occur in physical spaces, contributing to societal cohesion. These include facial expressions, body language, proximity, and even scent. He argues that screens have largely replaced these physical interactions, leading to loneliness, polarization, anxiety, and hate. Halldorsson's new book, \"How Digital Screen Use Alienates Human Societies: A Treatise on Social Magic and its Decadence,\" emphasizes the need to restore social magic. He highlights the importance of social atmosphere, energy, and collective effervescence in fostering a sense of belonging and reducing alienation. Halldorsson's research on team sports reveals that the social energy and magic inherent in group activities can significantly enhance human connection, making us less lonely and less polarized.",
  "summary": "A conversation with an Icelandic sociologist about the paradox of connection in our digital age The post Where Did the “Social Magic” Go? appeared first on Nautilus .",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}