{
  "id": 11254058,
  "title": "‘Sex is not a priority’: Gen Z on why they’re not hooking up",
  "url": "https://urgent.news/2026/10/01/sex-is-not-a-priority-gen-z-on-why-theyre-not-hooking-up",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-01T18:00:00.000Z",
  "source": {
    "name": "Fast Company",
    "slug": "fast-company",
    "url": "https://www.fastcompany.com/91616159/gen-z-sex-is-not-a-priority-why-theyre-not-hooking-up-culture"
  },
  "original_language": "en",
  "account": "A recent survey conducted by Playboy and the Kinsey Institute reveals that Gen Z, the generation born between 1997 and 2012, is having less sex than previous generations. According to the findings, 19% of respondents have never had sex, 33% of Gen Z men and 46% of Gen Z women have not masturbated in the last three months, and 74% claim to have moderate to high sexual desire. This discrepancy has sparked curiosity, with Playboy stating that \"Gen Z isn't just having less sex with each other; a lot of them are having less sex with themselves too.\"\n\nThe survey of over 2,300 adults aged 18 to 29 was conducted alongside the women's sexual health brand Julie. Key insights include the fact that only 30% of young men surveyed masturbate daily, while 34% believe that pornography completely satisfies their sexual needs. Additionally, 39% of respondents mentioned that dating is limited by the cost, while 43% attribute the difficulty of dating to anxiety over money. These factors might contribute to Gen Z having less sex due to increased reliance on porn and the high cost of living.\n\nOverall, 42% of Gen Z respondents say that \"sex is not a priority for them right now,\" and for those who prioritize sex, 1 in 3 opt for digital or solo sex over partnered sex. The survey also revealed that 28% of Gen Z individuals admit that device time is diminishing their motivation to engage in in-person sexual connections.",
  "summary": "Playboy has resurrected its 1983 sex questionnaire for Generation Z, and according to the magazine, what it found was surprising. Back in the 1980s, the magazine said the question of whether 18-to-29-year-olds had ever had sex “was not even worth asking.” But things have changed. Results from its new 2026 Gen Z Sex Survey show 19% of respondents report they have never had sex. One in three Gen Z…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}