{
  "id": 11239522,
  "title": "This startup wants to turn idle user car inventory into rental revenue",
  "url": "https://urgent.news/2026/10/01/this-startup-wants-to-turn-idle-user-car-inventory-into-rental-revenue",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-10-01T17:09:00.000Z",
  "source": {
    "name": "TechCrunch",
    "slug": "techcrunch",
    "url": "https://techcrunch.com/2026/10/01/this-startup-wants-to-turn-idle-user-car-inventory-into-rental-revenue/"
  },
  "original_language": "en",
  "account": "Igor Dobrianskyi, co-founder of MyMonthlyCar, views car dealership lots as wasted opportunities. He points out that millions of used cars sit idle on parking lots, depreciating and losing value, while people need a car for a few months but have limited and expensive options. MyMonthlyCar aims to connect these two groups through an online platform offering flexible month-to-month rentals from local dealerships. The startup was founded by Dobrianskyi, Kostiantyn Gitko, and CTO Vadym Zotov, all of whom are from Ukraine. MyMonthlyCar only rents used cars on a month-to-month basis and provides dealerships with a rent-to-own option. The company charges dealers 10% of each transaction and the customer a separate 10% fee. Dobrianskyi moved to the U.S. after the Russia-Ukraine war began. MyMonthlyCar doesn't charge dealerships to list cars on its website; instead, it takes a 10% commission on each transaction. The founders were inspired by Dobrianskyi's previous experience running a car rental company in Ukraine and his earlier startup, SizeCar, which was a peer-to-peer car marketplace that later expanded to 40 European cities. The startup has signed on seven dealerships for testing and is working on an insurance program to cover customers. The founders have ambitious plans, aiming to sign 100 dealerships with 2,000 monthly rentals and $300,000 in revenue within the first year of operation. Over the next five years, they hope to generate $42 million in revenue. Currently, the startup is bootstrapped but plans to raise a seed round to hire more developers and build an AI tool to help dealers identify the best cars to rent.",
  "summary": "When Igor Dobrianskyi looks at a car dealership lot, he doesn't see rows of cars — he sees millions of dollars just sitting there, depreciating, while people who only need a car for a few months are stuck paying too much for too little choice, so he built MyMonthlyCar, a platform that lets dealers rent out their idle used cars month to month (with an option to buy), and it's now one of the…",
  "key_points": [
    "MyMonthlyCar connects idle cars with renters through online platform",
    "Startup founded by Ukrainian co-founders Igor, Kostiantyn, and Vadym",
    "Aims for 100 dealerships, $42M revenue in 5 years"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}