{
  "id": 11207243,
  "title": "Screenvision Shakes Up Movie-Theater Pre Show in Bid for Gen Z Ad Dollars",
  "url": "https://urgent.news/2026/10/01/screenvision-shakes-up-movie-theater-pre-show-in-bid-for-gen-z-ad",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-01T14:15:00.000Z",
  "source": {
    "name": "Variety",
    "slug": "variety",
    "url": "https://variety.com/2026/tv/news/screenvision-shakes-up-movie-pre-show-gen-z-ad-dollars-1236894011/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Some of the puzzles and trivia moviegoers see when they arrive before showtime at the cinema may be going the way of Good N’ Plenty and Jujubes. Movie screens under the aegis of movie-ad titan Screenvision will unfurl a new pre-show starting in October. The new concept tamps down on the old puzzles and behind-the-scenes […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}