{
  "id": 11206296,
  "title": "How AI is changing the value of media",
  "url": "https://urgent.news/2026/10/01/how-ai-is-changing-the-value-of-media",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-01T13:43:52.000Z",
  "source": {
    "name": "Digiday",
    "slug": "digiday",
    "url": "https://digiday.com/sponsored/how-ai-is-changing-the-value-of-media/"
  },
  "original_language": "en",
  "account": null,
  "summary": "AI is no longer a novelty in media planning. Everyone knows about it, and most organizations are already using it in some form. What’s more interesting is what AI is beginning to expose about the advertising industry itself. The industry has moved past the discovery phase, and the bar has moved. Campaign briefs now treat […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}