{
  "id": 11184030,
  "title": "Inside Advertising Week’s changes — and a bid for $100M in creator deals",
  "url": "https://urgent.news/2026/10/01/inside-advertising-weeks-changes-and-a-bid-for-100m-in-creator-deals",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-01T12:00:00.000Z",
  "source": {
    "name": "Marketing Dive",
    "slug": "marketing-dive",
    "url": "https://www.marketingdive.com/news/inside-advertising-weeks-changes-and-a-bid-for-100m-in-creator-deals/831812/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Advertising Week is hosting a show starting Monday, with a focus on creators. The event aims to differentiate itself in a crowded calendar and attract more decision-makers. According to Marketing Dive, the show is doubling down on topics like creators.\n\nWicknell Chivayo is a well-known businessman from Zimbabwe with interests in various industries, including energy, infrastructure, and telecommunications. His business profile also spans petroleum and logistics.\n\nThere is no apparent connection between Advertising Week and Wicknell Chivayo.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}