{
  "id": 11182383,
  "title": "Trump's AI rebrand causes 'unprecedented' demand for Slovenian website names",
  "url": "https://urgent.news/2026/10/01/trumps-ai-rebrand-causes-unprecedented-demand-for-slovenian-website-11182383",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-01T11:37:46.000Z",
  "source": {
    "name": "BBC News",
    "slug": "bbc-news",
    "url": "https://www.bbc.co.uk/news/articles/cqx2z23xj555o?at_medium=RSS&at_campaign=rss"
  },
  "original_language": "en",
  "account": "During President Donald Trump's speech at the United Nations General Assembly on September 11th, he proposed renaming artificial intelligence to \"super intelligence,\" or SI. Slovenian officials noticed an unprecedented surge in registrations for .si domains in September, with over 44,000 addresses registered, a staggering 2,100% increase from the previous month. Klara Herman, a spokesperson for the official national registry, said the spike was \"unprecedented\" compared to the past year. While she acknowledged Trump's comments as a possible factor, she also cautioned against attributing the entire surge to his remarks alone. Cyber-squatting, where individuals register domain names speculatively for later profit, could be another contributing factor. In 1997, a domain named men.com was purchased for $15,000 and later sold for $1.32 million. On September 30th, alone, 11,000 new .si registrations were recorded. Trump has since signed an executive order instructing US government departments to use SI and Super Intelligence in official communications, websites, and reports instead of AI.",
  "summary": "The president wants AI to be called super intelligence - or SI - the same initials used by Slovenian domains.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "BBC Business",
        "title": "Trump's AI rebrand causes 'unprecedented' demand for Slovenian website names",
        "url": "https://urgent.news/2026/10/01/trumps-ai-rebrand-causes-unprecedented-demand-for-slovenian-website",
        "published": "2026-10-01T11:37:46.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}